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It’s time to tell a new story about aging!

We invite you to join the Reframing Aging Initiative for a series of six one-hour webinars to learn how to tell a new story – the whole story- of aging. This story explains that good ideas know no age limit, and that experience and wisdom can be tapped to benefit us all.

The Reframing Aging Initiative is a long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. This greater understanding will counter ageism and guide our nation’s approach to ensuring supportive policies and programs for us all as we move through the life course.

Led by the nation’s leading aging organizations, the Reframing Aging Initiative is powered by research. We need you to become involved! Come learn how this initiative is engaging leaders like you, sharing tested communication tools, and teaching us all how to tell a new story. For more information about the initiative, visit us at www.reframingaging.org.

Note: Because each webinar in this series does build on the previous one, we encourage you to attend every webinar.  Following this series, interested people will have the opportunity to apply for additional in-depth training on the reframing aging communication strategy. More information on upcoming opportunities will be provided.

Please share with colleagues who would like to join!

Rush University designates this live activity for (6) Continuing Education credits.

Attendees must attend all sessions to receive full credit.



E4/Reframing Aging Initiative Schedule

Ageism is Bad for Your Health (May 4th)
Faculty: Patricia M. D’Antonio, BSPharm, MS, MBA, BCGP – confirmed
Vice President, Policy & Professional Affairs
The Gerontological Society of America
Project Director, The Reframing Aging Initiative

Description: More than 80% of people over the age of 50 experience some form of ageism daily. What some think are merely jokes negatively impact our physical and mental health, costing us billions in avoidable health care costs. The good news is we can all help “cure ageism” in America. Join us for the first in a series of webinars designed to help you apply the evidence-based communications strategies of the Reframing Aging Initiative to improve the public’s understanding of aging.

• Build your knowledge of how ageism impacts American society and your work
• Learn what steps you can take to help “cure ageism” in America
• Explore ways to counteract the ageist attitudes and actions triggered by Covid-19

Harness the Power of Framing (May 18th)
Faculty: Patricia M. D’Antonio, BSPharm, MS, MBA, BCGP – confirmed
Vice President, Policy & Professional Affairs
The Gerontological Society of America
Project Director, The Reframing Aging Initiative

Description: You have heard that you need to reframe aging, but you’re not sure how to do it. Join us for this second webinar in the series, and better understand that it’s not just what we say, but how we say it. We will delve into what framing is and why it is time to reframe aging.

• Learn how “framing” affects your communication
• Understand how the Reframing Aging movement began and why it is important
• Develop an understanding of the basics to communicating a well-framed message

You Say, They Think: Why Your Message is Lost in Translation (June 8th)
Faculty: Hannah Albers (invited)
Impact1890 Executive Manager
National Lutheran Communities & Services
National Reframing Aging Facilitator

Description: Researchers found that most experts in the field of aging think differently about aging than most Americans. Yet, we need to engage people in our communities to carry out our organizational missions and to reach our professional goals. Join us for this third webinar to learn the inside scoop on how the public feels about aging, and how we can change our communication to reach our audiences more effectively.

• Discuss research on the American public’s thinking about aging
• Learn how to navigate the public’s thinking to avoid prompting negativity and to advance productive thinking
• Learn the 3 key steps to telling an effective narrative about aging

Aging: So Cool Everybody’s Doing It (June 22nd)
Faculty: Linda Schotthoefer (invited)
Associate Vice-President of Community Initiatives
United Way of Miami-Dade
National Reframing Aging Facilitator

Description: All of us are aging, and all of us are doing it our own way. Isn’t it time to tell a new story that recognizes the complex experience of aging? In this fourth webinar, we will describe the evidence-based elements of value, metaphor, and solution in the Embracing the Dynamic narrative and show you how to apply these tools to your own messages.

• Learn a proven approach to accentuate the positive mindset
• Use a tested metaphor to describe the complex experience of aging
• Practice developing solutions-oriented communication

Put Out to Pasture: Confronting the Injustice of Ageism (July 13th)
Faculty: Kelly Laflamme, MPA (confirmed)
Consultant to the Reframing Aging Initiative
National Reframing Aging Facilitator

Description: Everyday ageism holds back our communities by limiting our participation as we age. Yet this very real problem often goes unrecognized and underreported. Join us for this fifth webinar to learn how you can confront ageism with thoughtful and deliberate justice-oriented messages.

• Develop your skill to define ageism and identify everyday examples
• Understand implicit bias and its connection to ageism in society
• Practice developing justice-oriented communications

Try This, Not That: Finding the Frame That Fits Your Message (July 27th)
Faculty: Laurie G. Lindberg (confirmed)
Project Manager, Reframing Aging Initiative

Description: Today is the day to start applying your reframing aging knowledge! In this final webinar, we will review the reframing aging concepts and show you how to apply what you’ve learned to your own work. We will share resources and tools to take with you on your reframing aging journey – to help you build your skills and change your story about aging.

• Learn reframing tips you can use today
• Answer “What Do You Do?” with powerful reframed language
• Hone your reframing skills with resources and tools at your fingertips

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