Presenter(s):  Alrie McNiff Daniels
Date: May 18, 2021 at 12pm CT

Harness the Power of Framing (May 18th)
Faculty: Patricia M. D’Antonio, BSPharm, MS, MBA, BCGP – confirmed
Vice President, Policy & Professional Affairs
The Gerontological Society of America
Project Director, The Reframing Aging Initiative

Description: You have heard that you need to reframe aging, but you’re not sure how to do it. Join us for this second webinar in the series, and better understand that it’s not just what we say, but how we say it. We will delve into what framing is and why it is time to reframe aging.

• Learn how “framing” affects your communication
• Understand how the Reframing Aging movement began and why it is important
• Develop an understanding of the basics to communicating a well-framed message

It’s time to tell a new story about aging!

We invite you to join the Reframing Aging Initiative for a series of six one-hour webinars to learn how to tell a new story – the whole story- of aging. This story explains that good ideas know no age limit, and that experience and wisdom can be tapped to benefit us all.

The Reframing Aging Initiative is a long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. This greater understanding will counter ageism and guide our nation’s approach to ensuring supportive policies and programs for us all as we move through the life course.

Led by the nation’s leading aging organizations, the Reframing Aging Initiative is powered by research. We need you to become involved! Come learn how this initiative is engaging leaders like you, sharing tested communication tools, and teaching us all how to tell a new story. For more information about the initiative, visit us at

Note: Because each webinar in this series does build on the previous one, we encourage you to attend every webinar.  Following this series, interested people will have the opportunity to apply for additional in-depth training on the reframing aging communication strategy. More information on upcoming opportunities will be provided.

Please share with colleagues who would like to join!

Rush University designates this live activity for (6) Continuing Education credits.

Attendees must attend all sessions to receive full credit.