Presenter(s): Linda Schotthoefer
Date: June 22, 2021 at 12pm CT

Aging: So Cool Everybody’s Doing It (June 22nd)
Faculty: Linda Schotthoefer (invited)
Associate Vice-President of Community Initiatives
United Way of Miami-Dade
National Reframing Aging Facilitator

Description: All of us are aging, and all of us are doing it our own way. Isn’t it time to tell a new story that recognizes the complex experience of aging? In this fourth webinar, we will describe the evidence-based elements of value, metaphor, and solution in the Embracing the Dynamic narrative and show you how to apply these tools to your own messages.

• Learn a proven approach to accentuate the positive mindset
• Use a tested metaphor to describe the complex experience of aging
• Practice developing solutions-oriented communication

It’s time to tell a new story about aging!

We invite you to join the Reframing Aging Initiative for a series of six one-hour webinars to learn how to tell a new story – the whole story- of aging. This story explains that good ideas know no age limit, and that experience and wisdom can be tapped to benefit us all.

The Reframing Aging Initiative is a long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. This greater understanding will counter ageism and guide our nation’s approach to ensuring supportive policies and programs for us all as we move through the life course.

Led by the nation’s leading aging organizations, the Reframing Aging Initiative is powered by research. We need you to become involved! Come learn how this initiative is engaging leaders like you, sharing tested communication tools, and teaching us all how to tell a new story. For more information about the initiative, visit us at

Note: Because each webinar in this series does build on the previous one, we encourage you to attend every webinar.  Following this series, interested people will have the opportunity to apply for additional in-depth training on the reframing aging communication strategy. More information on upcoming opportunities will be provided.

Rush University designates this live activity for (6) Continuing Education credits.

Attendees must attend all sessions to receive full credit.